Sugar can be a powerfully addicting substance. I would argue that it can be close to the same level as cigarettes and alcohol. When one is caught up on a sugar binge, it can be hard to stop. It may seem like a carnival ride, with its highs and lows. Here are some questions I was recently asked on an interview about sugar cravings and my responses: 1. What is the easiest way to beat sugar cravings in the moment? - Everybody is different. However, what works for many is cocoa.